17th Heart & Sole
AIDS Walk '07
Saturday, October 6, 2007
Chase Palm Park Soccer Field,
Santa Barbara
Questions: 963-3636 ext. 121

Top 10 Fundraising Tips

1. The hardest part of fundraising is remembering to ask. People like to be asked to help and enjoy pitching in. Asking friends to help you on your AIDS Walk is especially easy. People will donate to help out a friend, even if they don’t yet know how important the AIDS Walk is to Santa Barbara County. Try it, and see how your perception changes.

2. Give people a reason to donate. Friends will be most likely to donate if they have a good reason. Using a personal example is especially powerful. You could mention a loved one who is living with or has died of HIV/AIDS or say that you want to give back to the community.

3. Start by donating yourself. It’s easiest to ask for money if you have donated yourself. Donate an amount that you would want them to give, like $50.

4. Ask for a specific amount. Asking for a specific amount, like $50, gives your sponsor a target and makes it more likely that they will donate. If you ask someone to give “something” then ask ‘how much,” they have to make two decisions. If you ask someone to “donate $50,” then you are assuming they will donate and they just have to decide how much.

5. Ask friends to walk with you. Fundraising is more fun with friends. You can compete with each other, cheer each other on, and host a joint fundraising event.

6. Ask everyone to donate. You will be surprised who will donate to the AIDS Walk. Family members across the country, colleagues at work, and neighbors will surprise you. Last year one walker raised $500 just by sending an email to their entire address book.

7. Be creative. Hold a bake sale, organize a yard sale, host a house party, stand in front of the grocery store, canvass local businesses, ask someone for $10,000...

8. Invite friends to join you at AIDS Walk fundraisers. Many fun events will be happening before the AIDS Walk. Shop at the yard sale, boogie at the Wildcat Lounge, or dine out to help raise money for Pacific Pride Foundation.

9. Gather pledges before the AIDS Walk. It’s easiest to collect your pledges immediately instead of having to follow up after the event. Collect any outstanding pledges after the AIDS Walk and mail them to Pacific Pride Foundation.

10. Ask for matching funds. Many business will match donations made by employees. Ask sponsors if their company has a matching gift program.  

Step Up! Step Out!

All Photos on this page Copyright © 2004 Sarah Glover;All Rights Reserved